CAPABILITIES
Digital Strategy:
Maximizing the value of earned traffic through content strategy, SEO, & UX.
Our team of healthcare digital strategy experts leverages years of experience and proprietary technology to help you navigate the unique challenges of the healthcare industry. We use our deep understanding of SEO, content strategy and UX, along with our HIPAA-compliant search intelligence platform, Lighthouse, to uncover valuable insights at an unparalleled scale, enabling us to drive valuable results and keep your brand ahead of the competition through data-driven strategies and tactical innovation.
EXPERTISE
Content strategy
We take a search-first approach to content strategy development, exposing key visibility gaps with top competitors and analyzing your vertical’s unique search landscape. We also leverage our proprietary tools like Lighthouse to analyze SERPs at scale to uncover keyword value that most miss.
Technical SEO
The best search strategy is worth nothing if your site can’t be accessed and interpreted by search engines. Our technical SEO team has audited and optimized hundreds of websites and knows how to look beyond “best practices” and identify the issues that really matter to driving site performance.
CRO & Testing
Our conversion rate optimization audits and programs are focused on dramatically increasing conversion rate by identifying and countering customer objections, iteratively improving conversion flows, and systematically identifying and eliminating barriers to user task accomplishment.
Local SEO
Ensuring your brick-and-mortar locations are fully optimized and accurately presented in search and maps is essential for maintaining and growing your organic audience—and should now be a core pillar of your digital strategy. Through auditing, competitive analysis, and platform expertise, we’ll provide you with a clear strategic direction to maximize your return on local listing management.
Site Migrations & Brand Consolidations
Whether you’re re-platforming or consolidating dozens of sites, we’ll will work with you from initial discovery to planning and execution. Our search strategists will shepherd you through the minefield to ensure you maintain all the authority and goodwill you’ve worked so hard to build.
UX and User Journeys
We build transformative user experiences for your target audience that drive engagement, increased satisfaction, and more conversions. Guided by our in-depth data analysis and competitor and market research, we approach UX and User Journey work with the goal of maximizing the long-term viability of your brand.
featured work
Learn more about how we use Compass for: